I take great ownership in each project that I acquire and I am committed to leading the design process from conception to launch. My objective is to bring business goals to life through design, while ensuring technical feasibility, and being the liaison between the two sides. I value meaningful feedback, so communication and user experience research are always at the forefront of my design method.  I stick to clean and proven design conventions, but I always explore the creative possibilities behind each unique brand. I believe great design interaction should be flexible and fluid.